Prime Time is proud to introduce the next generation in race timing. The chip timing system offers the high-tech look runners have been waiting for and soon will expect. Features like the chip-check, data streaming, announcers station, individual net times and soon, instant text message results will give your event the flare its been waiting for. Runners all over are excited about the future of running technology. From IPODs and GPS units, to water bottles that alert you if you’re dehydrated, the high tech chip is the next generation in race timing.

Triathletes, you need not worry - the chip can be fastened to your ankle using a neoprene ankle strap, and is 100% water-proof.